While content is considered primary for all SEO related activities, a special emphasis must also be provided to the aspect of web designing. In fact the design of your page as well as the structure followed goes a long way in enhancing your site appearance on organic searches. At A1SEO we understand the importance of getting a successful and cost-effective web design plan. To get the most of SEO to you, our team of web design experts work on the following few questions:
- Can a user easily understand the basic premise of your site at a glance?
- Can you site be easily navigated?
- Do you follow a single pattern between pages to let a user get familier?
- Are basic details provided clearly – address, contact details and e-mail IDs?
- Is your content relevant and fresh?
We are aware that most web designers are not up to date with SEO guidelines and its importance in framing a site. There are a number of factors that need to be considered when designing the site and here we mention a few that every web designer must adhere to.
Dynamic Elements: When designing your site, use of dynamic systems, flash files etc. must be avoided as much as possible. The crawler for any search engine is unable to read text contained within a flash file or an image. As such, you would not be able to achieve what you want. While search engines are constantly improving on their systems, it would do better to wait till they improve.
Content: The nature of content and its relevance to your services and products is of utmost importance. When framing content and presenting it, include as much detail as possible. Your pages must clearly describe your product.
URL Naming: When naming your site URLs, avoid using too dynamic ones. Dynamic URLs often contain special characters and do not explain what your page is all about. Ideally your URL should contain some keywords that are self explanatory on the kind of content that the page features. As such, search engines would not be rendering importance to your URL in its searches. Similar to this, if you change your domain name, a permanent redirect must be provided so your old URLs do not lose the value they have gained.
Tags: When creating a page, remember to provide accurate and descriptive title, description and keywords on the top of the page. A search engine is likely to give value to a site that has its details mentioned clearly.
Site Structure: The folder structure of your site must be easy to understand and navigate, not just by search engines, but by a user. Your pages must be linked well and at least one static link must always be provided to reach every page. Do not stuff a single page with all links. Ideally the number of links in each page should be below 100. If you are providing a single page of sitemap to users that feature over 100 links, break up the page into 2 or more. You site must not contain broken link and your HTML should be validated.
At A1SEO, we help your website get the right look and feel that is optimized not just for the crawler but for the user. Our web designers have ample experience in putting together pages that are simple to use, easy to navigate and are coded properly. Our SEO web designing services are extremely affordable and we have customizable packages that suit your requirements.
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